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EV Chargers (UK)
compatibility tool + installer lead-gen · working name evmatch.co.uk
A UK EV charger authority that combines two revenue layers: a compatibility tool ("which charger fits my car / my home") as the own-product UX moat, plus installer leads sold to OZEV-approved installers (£20-80 CPL) routed by postcode. Affiliate adjacency on charger SKUs caps every visit.
Scored 19/25 on the niche-attack scorecard (banked 26 May 2026). FULLY UNREGULATED no FCA/ASA wall beyond standard advertising rules. GRANT-DRIVEN DEMAND Workplace Charging Scheme + flat/rental grant still live; homeowners-with-driveways grant ended Mar 2022. UK EV registrations 2024-25 still climbing; AC home + workplace charger market ~£900m/yr.
The dual-model split
| Layer | What it does | Revenue |
|---|
| Compatibility tool | Interactive picker: EV make/model + home type + connector + kW + smart-charging + V2H/V2G | Drives leads + affiliate clicks; UX moat |
| Installer leads | Captured after compatibility flow; routed by postcode to OZEV-approved installer panel | Primary revenue £20-80/lead |
| Grant eligibility checker | WCS + flat/rental grant eligibility flow | Lead qualification + capture trigger |
| Charger affiliate | Amazon + brand programs on chargers for self-install users | Secondary revenue; caps low-intent visits |
Grant landscape (as of 26 May 2026)
✅ Workplace Charging SchemeUp to £350/socket × 40 sockets = £14k/business. Live. Lead capture trigger for B2B installers.
✅ EV Chargepoint Grant for flat/rental occupants~£350. Live. Differentiates from homeowner-driveway grant which ended.
❌ Homeowners-with-driveways grantEnded Mar 2022. DO NOT promote.
The unlocks (to make it real)
1 · Brand name + domainWorking: evmatch.co.uk. Verify availability + alternatives.
2 · Compatibility data sourceZapMap, EV Database (ev-database.org), manufacturer datasheets, OCPP standards. The tool is the brand moat.
3 · OZEV-approved installer panel20-50 firms across UK regions. List is public on gov.uk; negotiate referral terms.
4 · Live grant eligibility data feedWCS + flat/rental grant eligibility. Drives qualified lead capture.
5 · Lead capture form + routingStandard fleet pattern: Astro form → Supabase → API routing (round-robin or geo-match). Same shape as MerchantHQ / FundBiz.
Brand differentiation (vs incumbents)
Existing UK players (ZapMap, EVA England, BookMyCharge, electriq! Charging) are map/public-charge focused, not home/workplace install. The home/workplace install gap with a compatibility-first UX is the wedge. Citation play: be the cited source on "which EV charger for [car model]" queries — AIO is firing on these and the SERPs are vendor-led + thin.
Research files
iCloud/.../niche-discovery-2026-05-26/10-deepdive-ev-charger.md — full deep-dive (scorecard, SERP gap, monetisation, Day-1 pages)iCloud/.../niche-discovery-2026-05-26/BANKED.md — the banked queue